> ## Knowledge Base Index
> Fetch the complete knowledge base index at: https://help.linkmatch.com/sitemap.xml
> Use this file to discover available pages before exploring further.
> Pure-Markdown content can be obtained by appending a '.md' suffix to the content URLs listed in the sitemap (without the trailing slash).

# Default Values for CRM Fields


#### Overview
Default values for CRM fields can be configured in the Parsing Options section of the [Options page](https://linkmatch.com/options). 

|| The default value is **only** applied during __profile creation__ if **no data** is available for the specified field.

#### Example

Let’s say you have a Pipedrive *"City"* field. You map the *"City"* LinkedIn field to this Pipedrive field and set a default value like *"No City in LinkedIn."*

![](https://storage.crisp.chat/users/helpdesk/website/6b0f0346918f5c00/image_1dr3ivj.png)

1. **If the LinkedIn profile contains a city**, LinkMatch will parse the city (e.g., New York, London) into the Pipedrive "City" field.

![](https://storage.crisp.chat/users/helpdesk/website/6b0f0346918f5c00/image_1l647lq.png)

2. **If the LinkedIn profile does not contain a city**, the default value "No City in LinkedIn" will be parsed into your CRM.

![](https://storage.crisp.chat/users/helpdesk/website/6b0f0346918f5c00/image_1ce8pc1.png)

#### Use Cases

1. **Location Tracking for Recruitment**
   In recruitment, having city information helps with candidate filtering, especially if location matters for the position. Setting a default value like "No City in LinkedIn" ensures that no profiles are left with an empty field, which can complicate search results or tracking.

2. **Sales and Territory Management**
   For sales teams using location-based assignments, having city information is critical. If the city is missing on LinkedIn, the default value "No City in LinkedIn" can be a placeholder, letting sales teams focus on contacting people with verified location data while following up later on others.

3. **Company Field for Sales**
For sales teams, setting a default value in the "Company" field ensures that even if a LinkedIn profile doesn't provide a current company, you'll have placeholder text like "No company provided" to work with. This allows you to continue tracking contacts in your CRM without missing crucial information, keeping your sales funnel organised.

#### Related Tutorials
* [How to open the LinkMatch "Options page"](https://linkmatch.com/options)
* [How to add a new field to the Parsing Options Section](https://help.linkmatch.com/en/article/how-to-add-a-new-field-to-the-parsing-options-section-kknhqu/)
* [Text Template Strings Tutorial](https://help.linkmatch.com/en/article/text-template-strings-tutorial-1s9lmot/)
* [How to map the fields in Parsing Options (Video Tutorial)](https://youtu.be/VzKlost88U4)